Case study · 01 Example layout
Smith Family Dental.
A 30-year-old practice in Irvine that had not updated their site since 2014. We rebuilt it as a Landing in 9 days — one page, calm visual language, real photography, and a booking flow that filed straight into their existing scheduler.
- Engagement
- Landing · $800
- Turnaround
- 9 business days
- Industry
- Healthcare · Dental
- Location
- Irvine, CA
- Built with
- Astro · Cloudflare
- Launched
- March 2026
A calmer kind of dental visit.
Same-day appointments, gentle care, and a team that actually remembers your name.
Book a visit →The brief
An old site that buried the booking flow.
Smith Family Dental had been running the same site since 2014 — Flash-era hero, four-column 90s footer, a contact form three clicks deep. They were getting walk-ins because of word of mouth, but almost no inbound bookings from the site itself.
What they actually needed was one page, fast on a phone, with a single clear path to "book a visit" — and a tone that matched how it feels to actually be in their practice (calm, family-run, no upsells).
The approach
A single page, three real decisions.
- Strip the structure to one page so every booking is a single tap from any device.
- Replace the stock photography with three portrait shots of the real team — the practice's strongest differentiator.
- Move the booking widget into the hero so it never falls below the fold, then have it post directly into their existing scheduler so they did not have to change any internal workflow.
First 30 days, in real numbers.
Tracked against the same 30-day window from the year before. No paid promotion was added on either side.
The site finally sounds like our practice. New patients show up already knowing what to expect, which has changed the first-visit conversation entirely.Dr. Mei Smith · Owner, Smith Family Dental
Nine business days, start to launch.
- Day 1
Intro call
15-minute call with Dr. Smith. Reviewed the existing site and the booking flow.
- Day 2
Proposal signed
Flat $800 Landing, 9-day timeline, two revision rounds included.
- Day 3–5
Draft live
First draft delivered as a real URL on a staging domain. Team shoot scheduled.
- Day 6–8
Two revision rounds
Photos integrated, tone tightened, the booking widget moved to the hero.
- Day 9
Live
Domain pointed, SSL provisioned, handoff doc delivered. Final invoice sent same day.